Instacart Blog

Company Updates

Instacart becomes the first grocery partner integrated into Gemini, powering AI-driven grocery commerce Today, we're announcing that Instacart is now integrated with Gemini, Google's AI assistant, making us the first grocery partner on the Gemini...

Company Updates

How online grocery delivery and nutrition incentives can unlock healthier choices in rural communities. Every grocery cart has the potential to be a touchpoint in healthcare. This belief has guided our Instacart Health work from...

Company Updates

How Instacart's grocery intelligence is powering the agentic AI era, one interface at a time Powering a world-class grocery experience inside a conversational AI interface is hard. Not just because the technology is new and...

Enterprise Blog

New management and picking capabilities rolling out help retailers run faster, smarter fulfillment operations As grocery retailers scale their ecommerce and fulfillment operations, many are still managing picking, delivery, and labor across disconnected systems, creating...

Enterprise Blog

Piggly Wiggly Midwest won a 2026 Instacart Independent Grocery Award for launching their owned ecommerce program on Storefront Pro across 83 store locations and enabling pickup at over 10 retail locations. There’s a good chance...

Enterprise Blog

Building a continuous learning intelligence layer for omnichannel retail in collaboration with NVIDIA The future of retail isn’t physical or digital. It’s a unified experience fueled by a continuous learning system – powered by real-world...

Caper

Starting today, we’re bringing Caper Carts to even more stores across Missouri and expanding into Illinois – marking the first time the smart carts will be available in Illinois. This expansion follows Schnucks’ first introduction...

Caper

Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the...

Caper

Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software , AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it...

FoodStorm

FoodStorm more than doubles its reach to 2,800 stores, including Coborn’s Inc., Giant Eagle, Lucky Supermarkets, and Save Mart, that are now live with the platform As people seek out more freshly prepared foods from...

FoodStorm

Mother’s Day is one of the biggest holidays for fresh food and floral — and customers are looking for thoughtful, convenient ways to show they care. Whether it’s brunch with the family, a heat-and-serve dinner,...

FoodStorm

Whether you’re grabbing a made-to-order sandwich for lunch or picking up a custom cake for a special celebration, customers increasingly expect digital ordering options at their local grocery stores' perimeter counters. That’s why we’re excited...

In-Store Mode

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on...

In-Store Mode

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized...

In-Store Mode

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are...

Scan & Pay

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a...

Scan & Pay

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the...

Scan & Pay

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the...

Instacart Ads

Working with their media agency, Dentsu, Kinder Joy recently delivered an exceptional holiday campaign by strategically leveraging Instacart Ads’ managed service offering on Meta. This innovative approach enabled Kinder Joy to seamlessly blend compelling brand...

Instacart Ads

A leading name in premium, refrigerated bone broth, Butcher’s Bone Broth is raising the bar for functional nutrition—and reaching more health-conscious consumers—thanks to strategic advertising on Instacart. Founded by third-generation butcher Thomas Odermatt , Butcher’s...

Instacart Ads

San Francisco-based food brand immi is rewriting the rules of comfort food through innovation, nutrition, and a keen sense of digital opportunity. Founded with the mission of reinventing Asian-American classics for today’s health-conscious consumers, immi...

Instacart Health

For 21 million children in the United States, when schools break for summer, free school meals suddenly disappear. As a result, childhood hunger often spikes, and food banks see increased demand to help close the...

Instacart Health

How online grocery delivery and nutrition incentives can unlock healthier choices in rural communities. Every grocery cart has the potential to be a touchpoint in healthcare. This belief has guided our Instacart Health work from...

Instacart Health

We believe that eating well should be simple, realistic, and accessible for every family. But for many households – especially those with young kids – healthy eating can be tough. Parents are short on time,...

Instacart Business

In foodservice, an empty shelf isn't only an inconvenience - it's a lost sale, a frustrated customer, and a kitchen that grinds to a halt. That’s why Buyers Edge Platform Fresh Division , which includes...

Instacart Business

Supply chain disruptions - from unexpected ingredient shortages to last-minute demand spikes - are a constant reality for foodservice operations. PRO*ACT, a leading provider of fresh produce, is partnering with Instacart Business to bring solutions...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Policy & Government Affairs

At Instacart, we believe that access to nutritious food, at affordable prices, is a foundation of good health — and that our platform can help close the gap for communities that have historically been left...

Policy & Government Affairs

There’s been growing momentum this legislative session in Annapolis, and in statehouses across the country, around efforts to address concerns about personalized and surveillance pricing. With Governor Moore signing the Protection from Predatory Pricing Act...

Policy & Government Affairs

New York City has passed new grocery delivery laws that are already prompting significant changes to how app-based delivery platforms like Instacart operate. As a result of the city’s law, we have no viable choice...

Shopper Community

At Instacart, we've always been committed to supporting the shoppers who serve customers across North America. Many shoppers tell us they choose our platform for its flexibility while pursuing bigger career goals—and we want to...

Shopper Community

New York City has passed new grocery delivery laws that are already prompting significant changes to how app-based delivery platforms like Instacart operate. As a result of the city’s law, we have no viable choice...

Shopper Community

UPDATE: May 4, 2026: Our fuel support program has been extended through May 31. US shoppers now earn 10% cash back on gas via the Shopper Rewards Card, powered by Branch; Canadian shoppers continue receiving...

Data & Trends

Mother's Day topped every other holiday for gift orders in 2025. Flowers, gourmet dinners, sweet treats – here's what customers sent and cooked for the special moms in their lives. Key Takeaways Mother's Day was...

Data & Trends

Instacart analyzed order data across 11 cities in the Coachella Valley during the 2025 spring desert festival season, which spans three weeks in April. What people put in their carts reveals a lot about how...

Data & Trends

Key Takeaways: Reese’s Peanut Butter Eggs are the undisputed basket MVP. They ranked as the top-selling Easter candy nationwide for the fourth year in a row, leading Instacart’s Top 10 list. Jelly beans have their...

Life at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the...

Life at Instacart

Happy Pride Month ! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive...

Life at Instacart

While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to...

Tech & Innovation

Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central...

Tech & Innovation

Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We...

Tech & Innovation

Key contributors: Prithvi Srinivasan, Shishir Kumar Prasad, Kristen Morgan, Bryan Pham, Rick Shukla, Preeti Chadha, Vipul Bahubali, Ahmad Sajedi, and Ali Maleky Introduction Grocery flyers have long been a cornerstone of retail promotions, from paper...

Small Business Spotlight

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...